A highly detailed, sophisticated analysis of the ratings system from your station’s perspective. Targeted game plan for competitive advantage. After we present our highly detailed study, you will have all the information you will need to be more effective in the Nielsen arena.
BrandCheck™
We determine equity in your brand and the other guys'. We even help you develop a new brand if it makes sense. This is done in a very clear and logical way with the ultimate goal of higher ratings.
Ratings-101™
We come to you! Ratings-101 is a proven all-day workshop to increase ratings at your location. Your team will better understanding the ratings system in your market, how to beat it and how to fight it.
Target&Conquest™
We analyze your viewers by who you think you're reaching, who you're really reaching, then reach your true viewers
Divide&Conquer™
We tear apart the other guys’ audiences, figure out where they’re vulnerable and then help you beat them.
Zip-Fit™
Complete DMA Hot Zip Code analysis. Who lives where, makes what, does what, and gets a Nielsen diary and/or meter.
$alesForce™
A study of your sales team and sales efforts evaluated by your buyers. We anonymously interview the key decision-makers who buy your market. We find out the real reasons why they do or don’t spend money with you. Then we feed the information back to you to act upon. You can really make money off of this baby.
