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5231 Zelzah Ave. #6
Encino, CA 91316
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 What is Currie Communications? Currie Communications, Inc. is a full-service media research company, based in the center of the entertainment world in Los Angeles, California. We offer our extensive client base a diverse menu including: perceptual market research, focus group analysis, program analysis, strategic planning, internet-based research, viewership, subscriber and ratings consulting. In our twenty-second year of operation, we have now served over two hundred media organizations in over one hundred-seventy markets worldwide. Our great success has been primarily due to word-of-mouth and strong references from our satisfied clients. |
From our Hollywood beginning in 1984, we realized that the electronic media industry was changing faster than the organizations set up to measure it. In the Currie years, we've  seen previously innovative technologies such as multi-channel cable, VCRs, remote tuners, satellite broadcasting, interactive television, DBS, the Internet and the like take hold worldwide. We knew that media organizations would need new and more uniquely specialized information and strategies. Moreover, due to new competitive pressures, all media began to desire to understand more about their audiences and their true markets. With the advent of the 21st Century saw much change in the electronic media industries, Currie Communications has also changed and grown to fit these evolving times. We've served clients from Los Angeles to New York and everywhere in between. They've come to us for reasons as diverse as to help networks grow and prosper, to switch network affiliation, to develop new marketing campaigns, to increase minority input, to reduce churn, to better program to their customers, to keep shows on the air, to recast news teams, to negotiate with ratings firms, to evaluate the evaluators, and to make them more money. |
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Jon Currie is the founder and President of Currie Communications, Inc. Uniquely qualified for this role, Jon has been a player in virtually every phase of the Industry. Before starting his own firm, Jon ran Arbitron Ratings' Los Angeles office, beginning the infamous Arbitron-Nielsen meter wars in markets such as Denver. Jon got to the ratings business from ASI Market Research's famous Preview House headquarters in Hollywood, as ASI's head research guru. At ASI, Jon conducted and supervised hundreds of studies on television, advertising, cable, and movie viewership for all three networks, most major production companies, many New York ad agencies and many cable television providers in the early days, participating in such research as the launch of CNN. Jon took the long road to Hollywood, detouring through Iowa, of all places, where he consulted media nationwide at Frank Magid  Associates. At Magid, Jon worked on projects like the launch of Good Morning America. Magid lured Jon from the academic world where he was Director of Broadcasting, Associate Professor of Speech Communications and General Manager of WASU at Appalachian State University, a branch of the University of North Carolina system. And before academia, Jon was a TV and radio personality in the Midwest.
 Educationally, Jon is uniquely qualified to write books on these topics, as he studied for his Ph. D. in Speech-Communication at Bowling Green State University, Ohio, where his major was Radio-Television-Film Research and his minor was Advanced Statistical Analysis. He also gained the Masters and Bachelor of Arts degrees in the same disciplines from Queens College, City University of New York, his original home town, where he put himself through college driving a cab in Manhattan, perhaps his best of all qualifications.
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