Ratings Consulting

Assistance in utilizing ratings data for news, promotion, programming, image, and identity. "To Fight City Hall." We work with your station every day around the clock and that’s just where we begin. We talk to the rating service for you, we run interference, we coop them before they can rationalize their actions. Bottom line, we take over for you and talk to Nielsen in their language. You will succeed. We guarantee it!

Ratings Analysis

When you just need to know if it’s you or the rating service. We dig deep into all the information we can get our hands on. Primary information from your other research company and from Nielsen. We put it all together and tell you what is really going on. Then we help you maximize all your efforts.

Market Transition

We have decades of experience helping television stations through the maze of a new methodology. Whether it be helping your station make the chaotic transition from a diary only market to a traditional meter market or from a diary-meter market to a PeopleMeter market we can help.

In this arena, we offer a customized combination of our other services to help transition a station on all fronts: programming, news, promotion, sales and of course, strategic ratings targeting.